From At Risk to On-Time Delivery Across 15 Markets
Key Results
Context
The Coca-Cola Company is one of the world’s largest consumer brands, operating in over 200 markets globally.
Through a partner agency, we initially worked closely with the Global Marketing Technology (MarTech) organization at Coca-Cola’s Atlanta HQ, supporting a range of delivery initiatives and building strong alignment with key stakeholders at the global level.
Following this collaboration, we were brought into a high-priority EME program to support the rollout of the “Share a Coke” campaign across 15 markets, including Iberia, UAE, and Turkey.
While “Share a Coke” is a well-established global campaign, this was the first time it was being delivered across these specific markets, each with its own regulatory, operational, and market-specific requirements.
The program had an aggressive and fixed timeline, making reliable execution across all markets critical to its success.
The Challenge
The program involved a large number of stakeholders across multiple regions, functions, and external partners, making coordination inherently complex.
Differences in local regulations, market needs, and ways of working added further complexity. While an initial plan was in place, execution quickly started to drift. Timelines became unreliable, dependencies were creating problems, and the risk of missing the launch deadline increased.
Program leadership was under growing pressure to regain control, align teams, and ensure delivery across all markets within the committed timeframe.
The program risked delays, inconsistent execution across markets, and significant impact on a high-visibility global campaign.
How We Approached It
We started with a detailed analysis of the program, mapping key dependencies, risks, and delivery constraints across all involved markets and teams.
We worked closely with program leads, providing both strategic support and hands-on involvement in re-planning and day-to-day execution. Together, we re-established a clear structure, priorities, and alignment across the program.
A new operating model was introduced to reduce complexity and improve accountability. Each market was assigned a dedicated project lead responsible for local execution, while program leads took on a central coordination role focused on overall direction, progress tracking, and risk management.
We introduced continuous forecasting to maintain an up-to-date view of delivery progress and proactively manage risks before they escalated.
To improve execution consistency, we facilitated knowledge sharing across markets, enabling stronger-performing teams to support those facing challenges, reducing variability and accelerating overall progress.
At the same time, we improved communication rhythms, decision-making clarity, and cross-team visibility, ensuring that issues were surfaced early and resolved quickly.
Results
Business Impact
The program was delivered successfully despite initial delays and complexity, protecting a high-visibility global campaign and ensuring consistent execution across all markets.
Leadership regained control and visibility over delivery, allowing for faster decision-making and more confident execution under tight deadlines.
The operating model and practices introduced during the program proved highly effective and were later adopted as a standard approach across other initiatives, increasing the organization’s ability to deliver complex programs at scale.
Testimonial
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